At this level, compliance is really about repeatability and control. [newline]And because that’s nearly impossible to do with native tools alone, many enterprise teams lean on platforms like Hootsuite to keep everything trackable. We’ll walk you through the most important compliance elements to protect your brand. This is how Xerox encourages its employees to ensure positive communication with the customers. Getting the wrong information out there will considerably damage your credibility, hence update your brand’s information regularly and ensure that you post authentic content.

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Your CEO, whose LinkedIn profile lists her as the company’s leader, should be held to a different standard than the private Instagram of a cashier. Dell’s social media policy is digestible, yet still meets the requirements of the company’s needs. Your social media crisis plan should align with your social media policy. For example, the policy can designate which teams are responsible for handling a PR crisis. Consult with your legal counsel and outline a list of do’s and don’ts for the company to follow. These rules of thumb will help ensure the organization and contractors are compliant with laws, reducing the risk of legal action against the company.

Purpose Of The Policy

Those kinds of updates can impact what your ideal social media policy looks like. Social media can turbocharge your company’s growth, propelling your brand into new opportunities. But when employees post without guardrails, it’s HR that ends up playing firefighter. Mixed messages, missteps, and a platform that creates headaches instead of momentum. Companies often define social media as including forums, wikis, blogs and professional networking services, such as LinkedIn.

Providing employees with hypothetical examples of what is and isn’t allowed can help them better understand the policy in action. For example, Dell Technologies’ Five Social Media Principles mentions the guidelines are reiterated in onboarding. This section also lists zero-tolerance behavior, rules of thumb and specific steps to protect security, privacy and legal compliance. An excellent way to ensure conflicts are always handled properly from the start is to set up pre-approved responses to common issues in a social media management platform like Sprout Social. These responses show your brand is aware of their concern and will direct them to the right person to resolve the problem.

In general, consider the security, privacy and confidentiality of all communication methods and when in doubt, seek consultation and supervision before embarking into unfamiliar or uncertain areas. Observe all state and federal regulations such as FERPA and HIPAA, as well as University Policy(ies). Journalists should take responsibility for their work, including their social media presence and messaging.